Documentary advert 5 (Everest)

The imagery on this advert is very powerful as it shows the true power of the documentary. The portrait of the mountain explorer with the landscape of the mountains as a background is shows the subject of the documentary just through the imagery on the advert. The way the image is in the centre of the add makes it into the the main focus of the whole advert, the image works well as a hook as it instantly attracts the viewers eyes to the add with the bright yellow of the coat and the reflections in the mans goggles.

The tittle of the show 'Everest' also tells the audience exactly what the show will be about, the documentary will be all about Mt Everest and an expedition to get to the top of the mountain. The colouring of the tittle even makes it appear as if its a mountain, there is a white peak coming out of the blue tones of the tittle. The fact all of the tittle is in bold is done to try and make the tittle just as bold as the main image of the explorer.

The rest of the documentary information is in a very simple typeface and all in white on the black border of the advert, this is so that the information can stand out and be legible to the viewers of the advert. The fact that this information is in a small font size is because it isnt the main topic of the advert, however it does need to be easily legible so that the information the viewers need is still easy to read if they are interested.

All together this advert works very well as the imagery and the tittle instantly attract your eyes to the advert, this is one of the main conventions of a documentary advert. The adverts are designed to hook the audience so that they can persuade you to watch the show, for my documentary advert it will have to look interesting and grab the attention of the audience. 

Documentary advert 4 (Toys are us)

This advert uses clever imagery to get across the point of the advert. The rubics cube itself gives us the idea that the documentary will be about iconic toys but then within the image of the cube are more images of famous and popular toys instead of the rubics cubes normal coloured squares. This is quite clever as it gets the topic of the documentary across in two ways, the fact that the cube doesn't take up the whole space makes it seem as if the rubics cube is a solid object that could exist with all the different  toy squares. This makes the whole add a lot more interesting to look at from the audience's perspective.

The font used is very childish and fun to look at, this is too make the audience think of their own childhoods which is where these toys would have been used. The font itself is made to look fun and playful through its twists and turns and the way it loops around itself, the bright red colour of the typeface which all of the documentary information is written in also makes the advert look very fun and exciting. The channel logo for BBC three is the only part of the advert that doesnt look very exciting or childlike. This is just because their logo stays the same on every documentary advert they make too keep their brand identity strong.

This documentary advert works well with the imagery and the typeface and tittle of the show. 'Toys are us' makes links with how your childhood toys will always stay with you throughout your adult life, that is why it is a great tittle for this documentary as it is all about the best toys of each time period. This goes well with the image of the rubics cube and all of the toys on its faces. 

Documentary advert 3 (madonna)

This advert for a 'Madonna' documentary is very different from the last two I have looked at, to start with the subject of the show is very clearly the pop icon Madonna. This specific documentary can afford to take away all of the mystery and interest grasping techniques as the subject of the documentary itself is such a famous woman, all of her fans who are interested in Madonna's life and secrets will tune in to watch this documentary without the advert having to peak their interest. However they are still using the tag line as a hook, 'Im going to tell you a secret.' this is still a small hook for the audience. Even her fans who see the advert will be interested to find out all of Madonna's 'secrets' from the documentary, this is the only small part of the advert that has been added to attract a wider audience to watch the show.

The background image is very simple as it is just a picture of Madonna who is the subject of the documentary. The portrait photo of the star simply shows her in perspective to clarify that she is the main protagonist in the documentary, but the background also brings in some interesting colours for the adverts design team to use and try to make work. The use of the pink and the dark blue on the background allowed for the use of the bright pink tittle and the pink tear on the side of the add, this use of opposing colours draws attention to the advert and directs the viewers eyes straight to the tittle and the documentaries details about when it is on. Colours are used well in this advert as they highlight the relevant information and saves you reading all of the text on the add.

The typefaces themselves have been chosen to also help indicate where we as the viewers should be looking. The use of the bold lowercase typeface for the tittle makes the advert look a little more fun and entertaining for the audience to watch, this is theme of fun is carried on with the slight ripped looking shape on the left of the page. The other clever use of typography on this advert tis the tagline, a script font is used to make it look like Madonna herself has written it as a message to the audience of the show. This is a very clever way of telling the audience the documentary is going to be quite informal and reveal a lot about Madonna herself to the viewers.

Documentary advert 2 (Just cant get enough)

This advert is a bit different from most as the background has several layers to it, the close up of the eye is giving us an incite into the persons view of their world. There are the characters from 'Harry Potter' in the pupil of the eye, this shows the audience a little bit of what the documentary is going to be about. This is a clever way of the advert telling the audience what the subject of the documentary would be without titling it in that way, 'Just cant get Enough' could be referring to any subject at all but in this case it is about the dedication of movie fans.

The font itself is the same as all channel 4 documentary adverts as it is a key convention to the channels advertising in general. The font in the black boxes on the bottom left of the advert is on all of the channel 4 documentary adverts, the font itself is very simple and so is the colour scheme this means that the tittle and tag line stand out from the background of the advert. Another convention of the channel 4 documentaries is their logo somewhere on the advert, in this specific example it is on the girls hair as that is out of the way of the main imagery.

This advert as a whole is quite interesting as the imagery and tittle add up to make it seem quite obscure and doesn't give the whole point of the documentary away, the tag line 'What's yours?' is trying to tell the audience that everyone has on thing that they cant get enough of. This also tells us that the documentary is going to tell us about some peoples obsessions and why they are unique, the advert is designed to create interest and this specific advert really does. 

Documentary advert 1 (Influencers)

This is a very simple advert for a documentary, however the background image is very interesting to look at as it doesn't give anything away before you watch the documentary. The image has been adjusted in photoshop to saturate the colour and make the blue of the sky stand out more from the building and the man on the roof, this creates interest about the documentary as the audience still have no idea what the documentary is going to be about.

Even the tittle doesn't give anything away about the documentary as the font in very basic and plain, the fact it is in white makes the type stand out from the saturated sky. The reason the font is all in upper case is to make it bold so it stands out from the rest of the background. This bold and simple font has been used to keep the advert simple and concise and sticking to the mysterious theme, this adds to the deliberately mysterious background and keeps the audience guessing as to what the documentary is actually about.

'How trends & creativity become contagious' is the tag line on the advert, this is the only clue to what the documentary is actually about. This captures the audiences attention as it is more of a statement than a question, it makes the viewer want to find out more about the subject of what influences the modern world and the people in it.

Overall this advert works well with the tittle and the subject of the documentary, the background and font of the advert keep it very simple and allow the viewer to make up their own mind about whether or not they want to watch the documentary, it is simply tempting people to find out more from the actual documentary.