Documentary advert 2 (Just cant get enough)

This advert is a bit different from most as the background has several layers to it, the close up of the eye is giving us an incite into the persons view of their world. There are the characters from 'Harry Potter' in the pupil of the eye, this shows the audience a little bit of what the documentary is going to be about. This is a clever way of the advert telling the audience what the subject of the documentary would be without titling it in that way, 'Just cant get Enough' could be referring to any subject at all but in this case it is about the dedication of movie fans.

The font itself is the same as all channel 4 documentary adverts as it is a key convention to the channels advertising in general. The font in the black boxes on the bottom left of the advert is on all of the channel 4 documentary adverts, the font itself is very simple and so is the colour scheme this means that the tittle and tag line stand out from the background of the advert. Another convention of the channel 4 documentaries is their logo somewhere on the advert, in this specific example it is on the girls hair as that is out of the way of the main imagery.

This advert as a whole is quite interesting as the imagery and tittle add up to make it seem quite obscure and doesn't give the whole point of the documentary away, the tag line 'What's yours?' is trying to tell the audience that everyone has on thing that they cant get enough of. This also tells us that the documentary is going to tell us about some peoples obsessions and why they are unique, the advert is designed to create interest and this specific advert really does.