Documentary advert 5 (Everest)

The imagery on this advert is very powerful as it shows the true power of the documentary. The portrait of the mountain explorer with the landscape of the mountains as a background is shows the subject of the documentary just through the imagery on the advert. The way the image is in the centre of the add makes it into the the main focus of the whole advert, the image works well as a hook as it instantly attracts the viewers eyes to the add with the bright yellow of the coat and the reflections in the mans goggles.

The tittle of the show 'Everest' also tells the audience exactly what the show will be about, the documentary will be all about Mt Everest and an expedition to get to the top of the mountain. The colouring of the tittle even makes it appear as if its a mountain, there is a white peak coming out of the blue tones of the tittle. The fact all of the tittle is in bold is done to try and make the tittle just as bold as the main image of the explorer.

The rest of the documentary information is in a very simple typeface and all in white on the black border of the advert, this is so that the information can stand out and be legible to the viewers of the advert. The fact that this information is in a small font size is because it isnt the main topic of the advert, however it does need to be easily legible so that the information the viewers need is still easy to read if they are interested.

All together this advert works very well as the imagery and the tittle instantly attract your eyes to the advert, this is one of the main conventions of a documentary advert. The adverts are designed to hook the audience so that they can persuade you to watch the show, for my documentary advert it will have to look interesting and grab the attention of the audience.