Documentary advert 1 (Influencers)

This is a very simple advert for a documentary, however the background image is very interesting to look at as it doesn't give anything away before you watch the documentary. The image has been adjusted in photoshop to saturate the colour and make the blue of the sky stand out more from the building and the man on the roof, this creates interest about the documentary as the audience still have no idea what the documentary is going to be about.

Even the tittle doesn't give anything away about the documentary as the font in very basic and plain, the fact it is in white makes the type stand out from the saturated sky. The reason the font is all in upper case is to make it bold so it stands out from the rest of the background. This bold and simple font has been used to keep the advert simple and concise and sticking to the mysterious theme, this adds to the deliberately mysterious background and keeps the audience guessing as to what the documentary is actually about.

'How trends & creativity become contagious' is the tag line on the advert, this is the only clue to what the documentary is actually about. This captures the audiences attention as it is more of a statement than a question, it makes the viewer want to find out more about the subject of what influences the modern world and the people in it.

Overall this advert works well with the tittle and the subject of the documentary, the background and font of the advert keep it very simple and allow the viewer to make up their own mind about whether or not they want to watch the documentary, it is simply tempting people to find out more from the actual documentary.