Documentary advert 4 (Toys are us)

This advert uses clever imagery to get across the point of the advert. The rubics cube itself gives us the idea that the documentary will be about iconic toys but then within the image of the cube are more images of famous and popular toys instead of the rubics cubes normal coloured squares. This is quite clever as it gets the topic of the documentary across in two ways, the fact that the cube doesn't take up the whole space makes it seem as if the rubics cube is a solid object that could exist with all the different  toy squares. This makes the whole add a lot more interesting to look at from the audience's perspective.

The font used is very childish and fun to look at, this is too make the audience think of their own childhoods which is where these toys would have been used. The font itself is made to look fun and playful through its twists and turns and the way it loops around itself, the bright red colour of the typeface which all of the documentary information is written in also makes the advert look very fun and exciting. The channel logo for BBC three is the only part of the advert that doesnt look very exciting or childlike. This is just because their logo stays the same on every documentary advert they make too keep their brand identity strong.

This documentary advert works well with the imagery and the typeface and tittle of the show. 'Toys are us' makes links with how your childhood toys will always stay with you throughout your adult life, that is why it is a great tittle for this documentary as it is all about the best toys of each time period. This goes well with the image of the rubics cube and all of the toys on its faces.