Documentary advert 3 (madonna)

This advert for a 'Madonna' documentary is very different from the last two I have looked at, to start with the subject of the show is very clearly the pop icon Madonna. This specific documentary can afford to take away all of the mystery and interest grasping techniques as the subject of the documentary itself is such a famous woman, all of her fans who are interested in Madonna's life and secrets will tune in to watch this documentary without the advert having to peak their interest. However they are still using the tag line as a hook, 'Im going to tell you a secret.' this is still a small hook for the audience. Even her fans who see the advert will be interested to find out all of Madonna's 'secrets' from the documentary, this is the only small part of the advert that has been added to attract a wider audience to watch the show.

The background image is very simple as it is just a picture of Madonna who is the subject of the documentary. The portrait photo of the star simply shows her in perspective to clarify that she is the main protagonist in the documentary, but the background also brings in some interesting colours for the adverts design team to use and try to make work. The use of the pink and the dark blue on the background allowed for the use of the bright pink tittle and the pink tear on the side of the add, this use of opposing colours draws attention to the advert and directs the viewers eyes straight to the tittle and the documentaries details about when it is on. Colours are used well in this advert as they highlight the relevant information and saves you reading all of the text on the add.

The typefaces themselves have been chosen to also help indicate where we as the viewers should be looking. The use of the bold lowercase typeface for the tittle makes the advert look a little more fun and entertaining for the audience to watch, this is theme of fun is carried on with the slight ripped looking shape on the left of the page. The other clever use of typography on this advert tis the tagline, a script font is used to make it look like Madonna herself has written it as a message to the audience of the show. This is a very clever way of telling the audience the documentary is going to be quite informal and reveal a lot about Madonna herself to the viewers.